1. You collect email addresses but don't know what to do with them. Your lists of customer email addresses are getting longer and longer-but while you know how to send out mailings and take advantage of telephone numbers, you have no clue how to send emails to all your customers. (Other than signing up for a free email account and sending an email blast. Hint: don't do that!)

2. Your emails are getting blocked. If you have been sending unsolicited email blasts, or even if you haven't, email providers are very careful about what they let into their clients' inboxes. You have to be "white listed" to make it past the spam filters, and everyone is guilty until proven innocent. Email marketing services can help you send emails that WILL make it to your customers, not get lost in cyberspace.

3. Customers aren't reading your emails. You send an email and you know it gets to your customer - but you get no response. Most likely your customers are just hitting delete, because you haven't proved your value. An email marketing service will help you create valuable content through email newsletters, html email, and other promos and information. A good email marketing service will have your customers eagerly waiting to see what you send next!

4. You're losing more money that you're making with your email marketing. Email campaigns can have plenty of cost, and even if you're doing most of the work yourself, it can be a huge time and money drain. An email marketing service can make sure your return exceeds your investment - after all, that is the goal of all marketing! If you're losing money month after month, it's time to consult with an email marketing service.

5. You're spending 2 hours a day managing your own lists. Entering names, removing names, changing preferences, and other "busy work" can take so many hours that you need to focus elsewhere. Email list management is NOT a good use of your time-although it's definitely important. So why not give that job to the people who already have systems in place to manage all your opt-ins and opt-outs?

6. You don't even HAVE an email list! You might feel like you're behind the curve, or that you need to do a lot of work before you can call in the experts, but you're actually in a great starting place. An email list management service can take you through the entire process from the beginning, and at the end of the process you'll not only have a well-managed email list of potential customers, but also a healthier business and bottom line.